SEO(Search Engine Optimisation) is a technique that helps various search engines to rank a website when displayed in search results based on some keyword. SEO works over a set of defined strategies that are being maintained and revised at times by the search engines. SEO is broadly divided into two categories i.e Onpage Optimisation and Offpage Optimisation. Both the categories consists a list of activities to be performed to achieve higher ranks.
SEO plays an important role to increase the traffic over a site that makes it more visible around the world. The success of a website depends on the old visitors retained and new visitors increased. For a service or product selling website visitor count plays an prominent role as a higher count increases the possibility of converting a normal visitor into customer or client.
SEM is the wider domain that incorporates SEO as well. SEM includes both paid search results using tools like Google Adwords or Microsoft adCenter and organic searches. SEM also uses paid advertising by means of AdWords or Bing Ads, PPC (pay per click), article submissions, advertising to make sure that SEO activities have been performed.Before performing SEO activities a keyword analysis is done for both SEO and SEM, but not necessarily at the same time. SEM and SEO both requires frequent updations.
In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
SMO(Social Media Optimization) refers to the use of various and popular social media platforms and communities to generate publicity or the visitors that increases the awareness of a brand, event, product or a service you own. SMO is similar to search engine optimization in that the goal is to generate traffic. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites like Facebook, Google+, Twitter and blogging sites. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social media optimization is becoming increasingly important for SEO, as utilizes the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. Being a part of such heavy and popular social networking sites always helps a site to fetch a lot many visitors.
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